ADDITIVE MODEL OF EVALUATION OF THE LEVEL OF STRATEGIC DEVELOPMENT OF ENTERPRISES OF THE ALCOHOL INDUSTRY ON THE BASIS OF THE PESTEL-FAMIL (Y) ANALYSIS METHOD
Journal Title: Економіка та суспільство - Year 2017, Vol 13, Issue
Abstract
The article reviews and analyzed the advanced author method PESTEL-FAMIL (Y) -analysis on the basis of which an additive model of evaluation of the level of strategic development of enterprises of the alcohol industry is proposed. It is explored that many enterprises of the alcohol industry are influenced by many macro- and micro-factors. It has been discovered that the strategic analysis of each of these factors-influencing factors should be systemic. All twelve factors are interrelated with each other and characterize various hierarchical levels of society, representing them as a system as a whole. It is proposed to supplement the integral index with the following elements of PESTEL-FAMIL (Y) -analysis. Thus, as current trends in the development of scientific and technological progress and innovations require an increase in the level of strategic development of enterprises in the alcohol industry, it will be appropriate to expand the number of factors for a more precise definition of this indicator, which includes analysis of both the external environment and internal.
Authors and Affiliations
Я. В. Паламаренко
Keywords
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- EP ID EP616773
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