INNOVATIVE STRATEGIES IN THE CONTEXT OF WHOLESALE TRADE
Journal Title: Економіка та суспільство - Year 2017, Vol 12, Issue
Abstract
The article highlights the results of research into the changes occurring in the understanding of the functioning of wholesale trade and in the management of its enterprises. The last world tendencies of development of the wholesale trade enterprises are analyzed, in particular those that were manifested through the results of their activity, provided utilization of different techniques of strategic planning. The author's vision of the development and implementation of innovative strategies for the effective development of enterprises in this sphere was proposed.
Authors and Affiliations
Т. В. Кулініч, І. О. Лозова
Keywords
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