An Analysis of Complexity Metrics for Website Yuhui, Ma
Journal Title: Journal of Computing and Management Studies (JCMS) - Year 2019, Vol 3, Issue 1
Abstract
With increasing contents and features, it is clear that the growth of the World Wide Web has brought benefits for individuals and organisations. For website users, they would be benefited by the frequently updated information as well as an available purchasing channel, while for companies, websites become the tool for building effective communication with users, gaining profit and increasing their awareness. However, it may also cause some issues with the use of websites, such as lower loading speed. Since the website complexity is depended on the web design concept, while as one of the crucial components of website design, the colour would play an important role, the similar concept could also be raised as the colour complexity, referring to the richness of colour used during website design. Research finding as presented in this paper will be help to understand the influence of colour complexity and could be used to support the research on website complexity.
Authors and Affiliations
Yuhui Ma
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