An Analytical Approach Towards Factors Contributing Consumer Purchase in Terms of Grocery Retailing in Indian Metro Cities
Journal Title: International Journal of Sales & Marketing Management Research and Development (IJSMMRD) - Year 2018, Vol 8, Issue 1
Abstract
Since the emergence of organized retail format, the pattern of retail consumption has changed its nature. But number of research in this area depict that the grocery retail market is still predominantly captured by local kirana stores or mom n pop stores. Present research aims to find out the most important factors contributing to consumer purchase in terms of grocery items and establish a framework to facilitate policy intervention. In this regard, a descriptive study has been conducted with the help of personal interview and close ended questionnaire (for the customers) on the basis of 18 purchase behaviour parameters; with the help of Factor Analysis through SPSS and Bayesian Probabilistic Network through Hugin Lite software, primary data is processed, analysed and concluded upon
Authors and Affiliations
DIPA MITRA
Keywords
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- EP ID EP281754
- DOI 10.24247/ijsmmrdfeb20181
- Views 100
- Downloads 0
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