AN EMPERICAL STUDY ON CONSUMERS BRAND LOYALITY TOWARDS MOBILE PHONE IN COIMBATORE CITY
Journal Title: PARIPEX-Indian Journal of Research - Year 2017, Vol 6, Issue 7
Abstract
Mobile phones play a major role in the technology development. Mobilephone is a part of human life in the present scenario. The study is conducted upon the way in which the brand loyalty and switching of mobile phone usage among different kinds of people. The researcher in the study conveys out the usage of various brands of mobile phone as well as the signifance of brand loyalty to be observed. Sampling method applied in the study is random sampling technique with 100 respondents with in the area of Coimbatore city. Statistical tools used in the study are percentage analysis, chi square test and Rank analysis by considering the factors affecting for loyal to a brand of mobile phone.
Authors and Affiliations
Dr. G. SATHIYAMOOR THY, KARTHIKEYAN . B
Keywords
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