An Investigation of Dialogical Communication Capacities of Non Govermental Organizations’ Web Sites in Turkey
Journal Title: Ankara Üniversitesi Sosyal Bilimler Dergisi - Year 2010, Vol 1, Issue 2
Abstract
This article investigates dialogue’s usage through the web sites of non-governmental organizations operating in Turkey to build organization-public relationships which dialogue has a pivotal role in ethical public relations practices in relational public relations approach that is discussed in the context of paradigm shift in public relations. This study is theoretically derived from relationship management perspective and methodologically based on dialogic communication principles of Kent and Taylor (1998) and examines 50 institutional web sites of non-governmental organizations by operationalizing these principles in terms of identification of the relationships of non-governmental organizations and its publics. The findings of the study indicate that the web sites have low dialogic capacity which is defined in the context of building organization-public relationships. This article discusses how to develop this capacity as well.
Authors and Affiliations
B. Pınar Özdemir, Melike Aktaş Yamanoğlu
Keywords
Related Articles
- EP ID EP339632
- DOI -
- Views 76
- Downloads 0
Portfolio Performance Analysis of Turkish Mutual Funds
Selecting the capital assets has become quite difficult due to the increasing of the capital asset varieties. In this respect, it’s required to compare achievements of these capital assets for investing. The goal of this...
Asian Renaissance: Understanding to the Architectural Heritage of Timurid Era
The success of the architectural style created in the West Asian geography during the Timurid era is the organizational skill of bringing together different art schools and traditions and creating a high artistic and cul...
A New Historical Approach to Chaucer’s Troilus and Criseyde
This paper aims at studying Chaucer‟s Troilus and Criseyde as an adaptation of Boccaccio‟s Il Filostrato and examining the changes that Chaucer made in his work. In this article, Il Filostrato and Troilus and Criseyde ar...
According to the USA Official Archives Restructuring Korea After the 2nd World War
This study is based on the official archive documents recorded by Stanford University Hoover Institute Archives. According to the archive document used for this study, American Military Government in Korea has focused on...
Age Estimation of Victims in Pornographic Content as Part of Evidentiary Examination in Child Pornography Cases
It is illegal to access, store and share obscene pictures depicting an underage (18) involved in sexual acts, however, it is hard to make an exact age estimation of depicted persons just by looking at their pictures. For...