ANALYSIS BASED ON WEB ANALYTICS: THE FOUR LEVELS OF INFORMATION
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 2, Issue 7
Abstract
The tool of web analytics or web measurement is the name of the program that integrates various information about the navigation of users of a given site and presents that information in a relational format. This tool is particularly popular for the simple presentation of data by application of various filters and indices. For professionals of social media these web metrics represent a way to extract conclusions about the profiles of the users and their behavior, a non-verbal representation of the attitude of the subject. This article deals with the possibility of analysis of the tools of web metrics and proposes a conceptual scheme to delimit the possibilities of analysis according to the declared objective of each research, being level 1-the audience, level 2-the repercussion, level 3-the respect or admiration, or level 4-the return on investment. This study concludes that, in the end, the different levels are quintessentially different and address specific needs.
Authors and Affiliations
Corresponding Author| Rafael Lucian, Ph.D. Professor at MPGE/FBV/DeVRY Estrada da Batalha, 2305, Prazeres, Jaboatao dos Guararapes – PE / Brazil +55 81 9997.3390 rlucian@fbv.edu.br
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