ANALYSIS OF MARKETING BRANDS RESEARCH COMPANIES
Journal Title: Економіка та суспільство - Year 2017, Vol 8, Issue
Abstract
Article is devoted to the analysis of brands of the companies working at the marketing researches market. Relevance of this subject is connected with lack of the theoretical base promoting practical activities. The main indicators which are characterizing brands of the marketing research agencies are researched and systematized. It is specified importance, communication and influence of each of characteristics on the choice of the consumer.
Authors and Affiliations
В. Д. Кармазінова
Keywords
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