ANALYSIS OF MERCHANDISING SPACE PERCEPTION IN RETAIL TRADE NETWORKS BY CONSUMERS
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 1
Abstract
The main target audience of drogerie format users is investigated in the article. The rank of importance of merchandising instruments perception by consumers is determined. Measures to improve retail networks merchandising space perception by consumers are proposed.
Authors and Affiliations
O. N. Dankeieva
Keywords
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- EP ID EP576998
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