ANALYSIS OF MERCHANDISING SPACE PERCEPTION IN RETAIL TRADE NETWORKS BY CONSUMERS

Abstract

The main target audience of drogerie format users is investigated in the article. The rank of importance of merchandising instruments perception by consumers is determined. Measures to improve retail networks merchandising space perception by consumers are proposed.

Authors and Affiliations

O. N. Dankeieva

Keywords

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  • EP ID EP576998
  • DOI -
  • Views 80
  • Downloads 0

How To Cite

O. N. Dankeieva (2018). ANALYSIS OF MERCHANDISING SPACE PERCEPTION IN RETAIL TRADE NETWORKS BY CONSUMERS. Вісник Одеського національного університету. Економіка., 23(1), -. https://europub.co.uk/articles/-A-576998