Analysis of modern marketing strategies according to market segmentation level
Journal Title: Формування ринкових відносин в Україні. Збірник наукових праць - Year 2018, Vol 1, Issue 1
Abstract
The article outlines the main directions, the essence and examples of the diversification strategy, presents the benefits of a focused marketing strategy, and also shows when the maximum level of market segmentation is achieved using the strategy of individual marketing. The characteristic of marketing strategy - undifferentiated, individual and distracting marketing is presented. It is proved that the market segmentation strategy helps to stimulate the development of new products, develop an effective marketing mix, and also promote the distribution of marketing resources between different products.
Authors and Affiliations
A. KUDENKO
Keywords
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- EP ID EP360687
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