Analysis of retail turnover of the online trade in Ukraine
Journal Title: Економічний журнал Одеського політехнічного університету - Year 2018, Vol 4, Issue 6
Abstract
The article explores trends in sale dynamics in Ukrainian retail Internet commerce. Calculations have been made on the basis of the official statistics web-site on online turnover. This determined the method of analysis, which was proposed to be divided into three blocks (analysis of basic indicators of the dynamics of e-commerce, analysis of the place of e-commerce in the structure of the retail sector; comparisons at comparable (constant) prices). Within the each block, the nature of the dynamics of retail turnover on the Internet has been determined. The analysis shows the growth rate of online retail in nominal and real terms. The ratio of online sales growth rates to retail sales in general and sales through legal entities has been determined. The structural changes in retail, associated with an increase in the share of online retail have been revealed. Recommendations has been provided about statistics service for recording activities related to online sales.
Authors and Affiliations
Olena Mazur
Keywords
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- EP ID EP564963
- DOI 10.5281/zenodo.2578954
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