Analyzing Consumer Markets and Buyer Behavior towards Adidas
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 4
Abstract
The objective of marketing segmentation is to meet and satisfy target customers’ needs and wants. The field of consumer behavior studies how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their needs and desires. Understanding consumer behavior and knowing consumers is never simple.The aim of this paper is to analyze the consumer markets and buying behavior towards Adidas product.
Authors and Affiliations
Yusyafizal Bin Mohd Yusop, Sabrena Khanum Binti Nawab Zadah Khan, Fasihah Binti Wook Baharudin
Keywords
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