Analyzing the connection between viral marketing and customer loyalty(Case study: hyper markets of Shiraz)

Journal Title: Journal of Science and today’s world - Year 2018, Vol 7, Issue 2

Abstract

Marketing as a science is adapting with symbols of informatics revolution, just like internet. Technologic development in the industry, increased competition between companies and share of customers in market is more important to the success of organizations. Create a new concept of marketing, called viral marketing, including the effects of these changes. This research, analyze the connection between viral marketing and customer loyalty in hyper markets of Shiraz. The method of this research is descriptive-correlation. Statistical population includes all of customers that 384 of them has been chosen by cluster sampling. For data gathering we use "viral marketing questionnaire of Hoseini" (2011) and "customer loyalty questionnaire of Adpuja" (2012); it should be noted that experts confirmed the questionnaire. The validity of questionnaire has been discussed through Cronbach's alpha and the results were 0/85 and 0/79. For data analysis use Pearson correlation and Friedmann equation. For data analysis use Pearson correlation and Friedmann equation. The results show that there is a meaningful connection between effectiveness, compliance, acceptance and customer loyalty in hyper markets of Shiraz.

Authors and Affiliations

Vahid Motamedi

Keywords

Related Articles

Brain MRI segmentation by using extended heuriatic DBSCAN

Today is a valuable tool for medical diagnostic imaging. Magnetic resonance imaging (MRI), computed tomography (CT), digital mammography and other imaging techniques is an effective tool for mapping the anatomy of a thr...

Evaluation of entrepreneur’s social motivations in the agriculture production cooperatives

The purpose of this study was evaluating the motivations and characteristics of the entrepreneurs in the agriculture production cooperatives. It is a quantitative and descriptive study carried out by a survey approach....

Effects of sport participation on mental health of University students

The purpose of this study was to evaluate the effects of sports participation on mental health in University students. The study suggests that mental health characteristics provide the basis for improving the psychologi...

Monthly Temperature Prediction using ANNs and ANFIS (Case Study: Tehran City)

Temperature is one of the most important parameters among climate parameters. Prediction of monthly temperature is very important in water resources management, agriculture, and many other fields. For this purpose, dif...

Modeling and Simulation of PazananCondensation Gas and Investigating Its Behavior during the Production Process

Throughout history, the value of condensates has been considerably higher than than gas and this is still true in some regions that the place of selling gas and the system of transferring it are far from each other. By...

Download PDF file
  • EP ID EP29707
  • DOI -
  • Views 258
  • Downloads 4

How To Cite

Vahid Motamedi (2018). Analyzing the connection between viral marketing and customer loyalty(Case study: hyper markets of Shiraz). Journal of Science and today’s world, 7(2), -. https://europub.co.uk/articles/-A-29707