Appeal to the potential consumer in naming: tradition and modernity
Journal Title: Науковий вісник Міжнародного гуманітарного університету. Серія «Філологія» - Year 2016, Vol 24, Issue 2
Abstract
The article deals with the issue of the Russian commercial names XIX-XXI centuries, which contain an indication of the potential consumer of the product referred to. We describe the specific methods for each period of the development of similar naming, and traditional naming types.
Authors and Affiliations
О. Е. Синявская
Keywords
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