Application of design-thinking models to improve the quality of tourism service
Journal Title: Zarządzanie i Finanse - Year 2015, Vol 13, Issue 2
Abstract
The paper presents basic aspects of improvement activities for the quality of tourism industry service through its specific determinants of quality. The authors suggested an the application of design-thinking concept in the development of the service itself and an attempt to undertake improvement activities. The concept was presented through a practical implementation of one of the popular models used for new product or service development according to design-thinking specific rules. Next, the model’s particular phases where transformed into a practical development of a tourism industry service.
Authors and Affiliations
Grzegorz Zieliński, Malwina Studzińska
Keywords
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