Application of design-thinking models to improve the quality of tourism service
Journal Title: Zarządzanie i Finanse - Year 2015, Vol 13, Issue 2
Abstract
The paper presents basic aspects of improvement activities for the quality of tourism industry service through its specific determinants of quality. The authors suggested an the application of design-thinking concept in the development of the service itself and an attempt to undertake improvement activities. The concept was presented through a practical implementation of one of the popular models used for new product or service development according to design-thinking specific rules. Next, the model’s particular phases where transformed into a practical development of a tourism industry service.
Authors and Affiliations
Grzegorz Zieliński, Malwina Studzińska
Keywords
Related Articles
- EP ID EP122686
- DOI -
- Views 53
- Downloads 0
Intentional creation of a culture of security
An extremely important aspect of modern business is security systems. In scientific studies, literature, courses on security issues it is treated very technical and is usually separated from the organization in which it...
Competitiveness and profitability of ICT sector in Poland
The ICT sector is one of important components of the economy, which rapid development is determined by knowledge and innovation. The process of effective creating, sending and the accumulation of knowledge is becom...
Czy Wielkiej Brytanii nadal powinien przysługiwać rabat w obciążeniach na rzecz budżetu Unii Europejskiej?
W artykule przedstawiono ewolucję rabatu dla Wielkiej Brytanii oraz zbadano jego wpływ na sytuację wybranych państw członkowskich względem unijnego budżetu w latach 1985–2010. Z analizy wynika, że brytyjski rabat k...
Changes in Polish savings ratio in comparison with Europeans countries ones
The paper presents household saving rations in Poland and some other countries in the years 2000-2011 in the relation to the changes of GDP growth and the level of consumption spending. The research shows househo...
Promocja produktu turystycznego na przykładzie miasta Gdańska
Głównym sposobem spędzania wolnego czasu są podróże i turystyka, dlatego też prawidłowa i nowoczesna promocja ośrodków turystycznych w tym ośrodków miejskich, odgrywa bardzo ważną rolę w rozwoju lokalnej gospodarki. Mias...