Assessment of knowledge of medical post graduate students regarding promotional drug literature using WHO criteria
Journal Title: Indian Journal of Pharmacy and Pharmacology - Year 2019, Vol 5, Issue 4
Abstract
Objective Pharmaceutical promotional activities create potential for inappropriate prescribing practices without necessarily benefiting the patients but contributes to increased health care costs if prescriber is not aware of WHO criteria for ethical medical drug promotion 1988So this study was conducted with objective to assess the knowledge of medical post graduate students about WHO criteria for promotional drug literatureMaterials and Methods This observational study was conducted in the various departments of Pt J N M Medical College associated Dr BR Ambedkar Memorial Hospital Raipur CG 100 medical post graduate students were given a promotional drug literature were asked to evaluate it according to WHO Criteria on prescribed proformaResults 33 Medical Post Graduate students were aware of WHO criteria 14 students evaluated importance of reference of scientific literature 29 evaluated importance of name and address of manufacturer or distributor 33 evaluated necessity of dosage form or regimen 70 evaluated the importance of active ingredients 76 students evaluated the importance of other ingredients or adjuvant known to cause problem 80 students evaluated the importance of major drug interactions 95 students evaluated the importance of the amount of active ingredients per dosage form 96 students evaluated importance of drug related precautions contraindications and warnings 98 evaluated the importance of side effects and major adverse drug reactions 100 students evaluated the importance of brand name and approved therapeutic usesConclusion The study showed that medical post graduate students have little knowledge about WHO Criteria of promotional drug literature They require constant education regarding WHO guidelines as these brochures often influence prescribing behaviours of physiciansKeywords WHO criteria Promotional Drug Literature Students
Authors and Affiliations
Tikam Singh Dhruw, Shikha Jaiswal, Rajesh Hishikar, Raka Sheohare, Ajay Halwai
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