Assessment of the competitiveness of tourism enterprises on the basic of competitive analysis of the characteristics of their products
Journal Title: Економіка. Фінанси. Право - Year 2018, Vol 4, Issue
Abstract
The article is devoted to the exposition of the methodical approach to assessing the competitiveness of tourism enterprises is proposed, taking into account, first of all, the point of view of consumers, which is built on the basis of calculating the beneficial effect of consumption of the product. The approach makes it possible to assess competitiveness as a separate type of tourism services, as well as competitiveness of the products of a separate tourist enterprise.
Authors and Affiliations
Vitalii Ivanovych Zakharchenko, Olesia Volodymyrivna Balakhonova, Mariia Ihorivna Skalozub
Keywords
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