ASSESSMENT OF THE ECONOMIC EFFICIENCY OF MARKETING RESEARCH
Journal Title: Регіональна економіка та управління - Year 2017, Vol 5, Issue 18
Abstract
The problem of assessment of the effectiveness of marketing research using various methods is considered. Approaches to the evaluation of economic efficiency are disclosed. The effectiveness and effectiveness of marketing research are determined taking into account the tasks set.
Authors and Affiliations
Evgenii Oleinik, Tatiana Shtal
Keywords
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