ASSESSMENT OF THE EFFECTIVENESS OF THE BLUE OCEAN STRATEGY FOR UKRAINIAN WINE INDUSTRY
Journal Title: Вісник Київського національного університету імені Тараса Шевченка. Економіка. - Year 2015, Vol 8, Issue 173
Abstract
The study addresses the problem of assessment the effectiveness of company's strategy. It gives an overview of theoretical and practical foundations for development of company's strategy. It examines the principles of innovative Blue Ocean Strategy. The Blue Ocean Strategy for Ukrainian companies on wine market is developed. It is proposed to use DPM (Direct Policy Matrix) for assessment the effectiveness of company's strategy. The paper puts forward an algorithm for evaluating the effectiveness of strategies using DPM (Direct Policy Matrix). A structured interviews with experts by personal interview using a formalized table were conducted to build DPM. DPM is drawn to demonstrate results of the research method. Expenses for implementation the Blue Ocean Strategy for Ukrainian companies is evaluated. The efficiency of the developed Blue Ocean Strategy for Ukrainian companies on wine market is calculated.
Authors and Affiliations
Natalia Kochkina, Iryna Medvedieva
Keywords
Related Articles
- EP ID EP401130
- DOI 10.17721/1728-2667.2015/173-8/4
- Views 45
- Downloads 0
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