Assortment management in the context of the implementation of the marketing products policy of the enterprise
Journal Title: Науковий вісник Полтавського університету економіки і торгівлі. Серія "Економічні науки" - Year 2018, Vol 5, Issue 90
Abstract
Annotation. The purpose of the article is to identify the components of the theoretical and methodological tools for the implementation of the enterprise assortment management process in the context of the implementation of the marketing products policy. The article is devoted to the study of the management process of the enterprise’s assortment as the main direction of the products policy which allows optimally the production capabilities using of the company and ensures the company achievements of the desired level of profit. Methodology of research. The tasks solution set in the article has been carried out with the help of such special investigative methods: analysis and synthesis, systematization and generalization. Findings. The components of theoretical and methodical tools for implementing the process of management process of the enterprise’s assortment in the context of the implementation of marketing products policies are determined. Management of the enterprise assortment on the basis of the offered tool is directed on the specified tasks realization on the basis of the chosen methods of assortment formation in the direction of its optimization. Practical value. The article substantiates that the implementation of the proposed theoretical and methodological tools for the implementation of the enterprise assortment management process in the context of the implementation of the marketing products policy will help to optimize the range in accordance with the goals and capabilities of the enterprise. The main scientific provisions of the article can be used in the economy practical industrial sector.
Authors and Affiliations
N. Kuzmynchuk, T. Kutsenko, O. Terovanesova
Keywords
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