ATTEMPT TO IDENTIFY FACTORS IMPACTING PREFERENCES OF YOUNG WOMEN FOR TRADITIONALLY PRODUCED DARK BEER
Journal Title: Żywność. Nauka. Technologia. Jakość - Year 2012, Vol 19, Issue 1
Abstract
The objective of the research was to identify factors impacting the preferences of young women for traditionally produced dark beer. Traditional dark beers produced in Polish breweries were sensory assessed. A non-structured linear scale (a variant of Likert scale) was used to perform the assessment. The research results showed that the sweet taste was the most important factor deciding that young women selected dark beers. The consumer tests proved that the majority of young women did not accept bittertasting beers. The beer’s aroma did not affect the choice of beer. The research results did not show any impact of beer packaging on the choice either. The research performed proved that traditional dark beer could become an attractive low-alcohol beverage for young women owing to its exceptional tastiness attributed to its sweet taste.
Authors and Affiliations
Sebastian Wawszczak, Maria Śmiechowska, Radosław Sterczyński
Keywords
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- EP ID EP105326
- DOI 10.15193/zntj/2012/80/196-205
- Views 76
- Downloads 0
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