Audience of the Ukrainian Segment of the World Wide Web (early 2017)
Journal Title: Актуальні питання масової комунікації; Current issues of mass communication - Year 2017, Vol 18, Issue 21
Abstract
The purpose of the study was to determine development trends of online media and their audience in Ukraine and ascertain of their mediametric characteristics. Special attention was paid to the social media and especially to the creation and distribution of user-generated content on web pages. For this purpose, a range of qualitative and quantitative methods was used, in particular, the method of statistical analysis of data with taking into account the statistical error of measurement and uniformity of distribution of respondents in the middle of representational sample. The methods of comparison and content analysis were also used. The main method of gathering information was a survey of 1576 respondents who answered 16 proposed questions, most of the respondents were aged 18-30. The survey investigated the following questions: purpose and frequency of social media usage, the sources, which are often applied by the audience to receive news, level of trust to information in World Wide Web, platforms, which were used to find information, etc. Questions, which help to determine how readers consume information, how they read material, importance of illustrative, interactivity, multimedia elements, etc. were investigated. As a result of the study we asserted the state of Ukrainian audience of online media in early 2017 and trends of its development. We submitted the detailed measurements of sampled online media readers, obtained through the online survey and by applying cloud technology for statistical studies, particularly Polldaddy. Special attention was devoted to the development of social media and their audience, the peculiarities of their development with the specific Ukrainian segment of the World Wide Web. Based on these data, we studied the preferences of websites users, investigated the perception of journalistic products in Networks and the distribution of user-generated content on web pages. We analysed of the usage and perception of various illustrative content and its distribution characteristics with help of modern information technology. Studies of other scholars who investigated these issues were also considered, and their results were reflected in the conclusions. The trends and patterns of the network, including social media and their audience, were determined.
Authors and Affiliations
Vyacheslav Ryabichev, Diana Moroz
Keywords
Related Articles
- EP ID EP256384
- DOI 10.17721/2312-5160.2017.21.24-35
- Views 165
- Downloads 0
Communicative Mission of Opinion Journalism and Transformation Processes of Identity in I. Dziuba’s Opinion Writing
The aim of the study is to determine how value motives of I. Dziuba’s opinion journalism arti-cles contribute to the transformation of Ukrainian identity in social communication. The task to be accomplished is to conside...
Objectification of Subjectivity: International Experience in Selection of TV Stimuli in Mass Media Effect Research
The objective of the study was to classify the existing methods of the TV news content selection, and to assess the advantages and shortcomings of each approach. To achieve this goal, the following tasks have been perfor...
Sphere of Concepts that Represents Impact-Generating Issues in Terms of Consciental War as a Component of Russia’s Hybrid Aggression against Ukraine
Despite the fact that the hybrid war in the east of Ukraine has been going on for more than three years, the support of the aggressor by Ukrainian citizens not only in the Donbas and Crimea, but in other regions of Ukrai...
Innovative Instruments in Ukrainian Scientific Communication
The development of information technologies has led to changes in the processes of scientific communication and role of library support of research processes. Librarians from the Utrecht University (the Netherlands) Jero...
Techniques of Representation of the ‘Other’ in the Context of Media Ritualization (by the Example of ‘Mir Tourizma’ and ‘Мandry’ Travel Magazines)
Media ritualization is an effective tool of ethical ‘Other’ representation and plays a relevant role in travel publications, but still it needs an adequate scientific coverage. The main objective of the research was to i...