AUDIT OF THE ACTIVITY OF AGRICULTURAL ENTERPRISES: CONTEMPORARY ASPECTS OF MARKETING
Journal Title: Бізнес-навігатор - Year 2017, Vol 4, Issue 43
Abstract
The paper examines theoretical and methodical aspects of marketing audit of agricultural enterprises. It highlights the role of marketing audit for economic entities aimed at increasing the efficiency of their activity and competitiveness at the agricultural market. The study reveals the essence, specific features and functional purpose of marketing audit of agricultural enterprises. It looks at the principles and tasks of agricultural marketing audit. The paper illustrates the procedure of marketing audit, major trends and the ways to implement it for agricultural enterprises.
Authors and Affiliations
S. V. Koval, S. Yu. Bolila
Keywords
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- EP ID EP625494
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