BASIS OF THE DEVELOPMENT OF COMPETITIVENESS OF AGRARIAN ENTERPRISES IN TERMS OF EUROPEAN INTEGRATIONAL PROCESSES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 6
Abstract
Actual problems of the development of competitiveness of agrarian enterprises in terms of European integrational processes were studied. They grounded the methodical approach to systematization of economic conditions of functioning of agricultural products market on the basis of marketing. All main marketing tools that are supposed to be used in the complex forming a certain system of actions were offered for successful functioning of enterprises that produce agricultural products.
Authors and Affiliations
V. Nevlad
Keywords
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