BECOMING PERSONAL BRAND IN SOCIETY: PERSONAL BRANDS OF TURKEY
Journal Title: Journal of the Human and Social Science Researches - Year 2012, Vol 1, Issue 4
Abstract
Today, not only the products and firms but also individuals become mark. Personal brands are those adopted by the society and also taken as sample. Individuals in the community are trying to act similar such the people see them as a personal brand. Personal brands acoordingly appear as opinion leaders of the community In this study, it is aimed at explaining to whom Turkish people adopt as a personal brand from politics to sport, from movie to business world and also clarifiying how the concept of personal brand differantiate in regional areas.
Authors and Affiliations
Fikret YAMAN*| Yrd. Doç.Dr., Afyon Kocatepe Üniversitesi Ġ.Ġ.B.F., fyaman@aku.edu.tr.
Keywords
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