BEHAVIORAL FACTORS AFFECTING THE ECONOMIC SAFETY OF INNOVATIVE ENTERPRISES
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 7
Abstract
In the article was investigated the influence of consumer behavior on the promotion of innovative non- consumer packaged goods and services as an external factor affecting the economic safety of the enterprise. There are behaviorists’ factors that create or destroy the innovative component of the economic security of the enterprise.
Authors and Affiliations
I. V. Boyko
Keywords
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- EP ID EP581767
- DOI -
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