Beyond Agricultural tackle: An Analysis of e-Agriculture with paddy Sector in Sri Lanka
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
Agriculture can be identified as the blood circulatory system of ancient Sri Lanka and after the world economy arrived to the information age, the association between Agriculture and Information and Communication Technologies (ICT) commenced. This research focused to analyze the familiarity level of the term e-agriculture, identify potential ICT facilities that they used for e-agriculture activities, the potential benefits of e-Agriculture, potential barriers for e-Agriculture implementation, and factors influencing their familiarity level of term e-Agriculture in paddy sector. A mixed- mode based survey was carried out to collect data from 50 paddy sector farmers in 5 different divisional secretaries’ office such as Ipalogama, Nochchiyagama, Thalawa, Rajanganaya, and Thabuththegama. A questionnaire was used to collect quantitative data and the semi-structured interview was used to collect qualitative data from paddy sector farmers. The descriptive and content analysis used accordingly quantitative and qualitative data analysis. The study revealed that familiarity was 51% and the mix of technologies, mobile phone (26.4%), television (24.5%), radio (24.5%) and telephone (11.9%) were used for their agricultural activities. The major barrier to implementing eAgriculture was lack of knowledge (21.1%) of Information and Communication Technology and it was highlighted that lack of training (19.6%), language problem, (18.6%) and lack of ICT benefits awareness (13.6%) obstructs the road of e- agriculture implementation.Respondents are mostly approved that they can get weather forecasting details using Information and communication technology (66.7%), 50% of respondents mostly agreed that they can get better market exposure, prices of the rice, reduce transport cost and save their time, and 33.3% farmers stated that they can increase their income level and increase productivity through eAgriculture activities. It was recommended that the government can carry on e-Agriculture awareness programmes and workshops to increase the awareness of the e-Agriculture concepts and progammes. Further, the Information Communication and Technology Agency can be introduced a new mobile application which can be help farmers to get access e-Agriculture programmes, details of product price, details of market price changes in chemicals and Weather forecasting details.
Authors and Affiliations
Rmmd Pemarathna
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