Relationship between Demographics and Consumer Behavior –A Study on Consumption of Restaurant Food by Tertiary Level Students in Dhaka City
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 5
Abstract
The purpose of this study is to investigate the effect of demographic characteristics (gender and family income) on the buying behavior (restaurant eating habits) of tertiary level students in Dhaka city. Three behavioral factors were considered for this purpose, which are preference for cuisine, frequency and reasons for eating out. The study adopted a quantitative approach. Data was collected from 287 respondents using nonprobability convenience sampling. Chi-square test and simple descriptive techniques were used to derive results from the data collected with the help of SPSS 20.0. The test results revealed that gender was significantly associated with the preference for cuisine and reasons for eating in restaurants by tertiary level students in Dhaka city.
Authors and Affiliations
Javed Mahmud
Keywords
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- EP ID EP411283
- DOI 10.9790/487X-2005074455.
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