BLOGGING AS ONE OF THE MOST ADVANCED TYPES OF INTERNET MARKETING
Journal Title: Бізнес-навігатор - Year 2018, Vol 2, Issue 45
Abstract
The article is devoted to the research of blogging as a necessary component of Internet marketing, business and personality expression in modern society. The attention was paid to the diversity of blogs in the global network, their specific features and effective use for profit. In accordance with the purpose in the article the concept of “Internet marketing” and “blog” in the modern interpretation are considered. The principle of successful blogging and how to create them is highlighted. The issues of blogger ethics are analyzed and specific recommendations for conducting a competitive blog are provided.
Authors and Affiliations
S. G. Kaflevs’ka, A. I. Mandro
Keywords
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