PROBLEMS AND PECULIARITIES OF MARKETING ACTIVITIES IN THE WINE-GROWING AND WINEMAKING INDUSTRY OF UKRAINE
Journal Title: Бізнес-навігатор - Year 2017, Vol 2, Issue 41
Abstract
The article considers the main aspects of marketing activity and ways of building the potential of the wine-growing and wine-making complex of Ukraine in the main regions of its placement. The features of agromarketing in the wine-growing and wine-making sector and the approaches of its activation in market conditions are shown.
Authors and Affiliations
G. E. Zhyukov, I. G. Imshenitska
Keywords
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- EP ID EP539870
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