<br /> Adaptation of social tourism as a branch of alternative tourism in Europe<br />
Journal Title: Profesinės Studijos: Teorija ir Praktika - Year 2010, Vol 6, Issue 6
Abstract
The European Union, reacting to the changes in the tourism sector, actively supports alternative tourism (and social tourism as well), an area of tourism sector which is developing fast and which contains the strongest advantages of Europe such as natural diversity of Europe, abundant cultural resources as well as disadvantages such as decreasing birthrate, changes in the integrate parts of net income, determining of efficiency of activity, global competition and increasing discrepancy between economical reality and political reality. Scientific problem – at the moment the theoretical background of social tourism is not explored very well in Europe and, nevertheless, there is much comparative research being conducted and presentations being prepared where it is sought to analyze and systematize different manifestations of social tourism. Examination of this background and further research can be of great help in order to create tourism model of Europe and Lithuania at the same time, nation’s self-awareness and tourism dimension. Object of Research – social tourism as a branch of alternative tourism. Objective of this Article – to analize social tourism as form of alternative tourism in adaptation process in Europe and Lithuania. Task of the Research: • to present the current analys is of the situation within the policy of social tourism in Europe and Lithuania; • to name value criteria of tourism and to analyze its roles; • to forsee the influence and results of social tourism and their contri bution to the European dimension. Methods of Research – analytical method, method of generalisation and systematic method of analysis of scientific literature and documents. Based on the scientific literature, statistic data and legal documents, adaptation of social tourism as a branch of alternative tourism in Europe and at the same time in Lithuania is researched in theoretical and practical aspects. The concept of social tourism, definition criteria and evaluation aspects are revealed; management of social tourism is analyzed: participants, conditions and principles. Special attention is paid to the evaluation of contribution of social tourism to generating national income and regional devel opment, to analysis of the situation of social tourism in Europe and Lithuania as well as to future tendencies of development. At the end of the article the following conclusion is made: 1. At the moment social tourism in various European countries is understood differently, however, there are three main features : the presence of free time for holiday, financial resources to travel, the existence of a network, structure or means which these rights become available in reality. Social tourism in Europe is developed by different specialists, there are developmental forms, objective groups, fi nancial means and so on. All this enriches it, determines diversity, helps to create it and develop. The activity of social tourism can be used by all European local communities because it helps to protect cultural and country heritage. For groups using different services of social tourism especially disabled people or people with limited mobility such programs have a very h igh importance for them as personalities in order to integrate them fully to life. Lithuanian social tourism is not developed and meets with a lot of disadvantageous reasons for that: a lack of popularity, disfavor of legal base, different financial and even psychological reasons of consumers of social tourism. It can be stated that social tourism in Lithuania is more a social problem rather than a branch of tourism which is being developed consciously. 2. Development of social tourism in Europe is based on such criteria: the right of the majority to use tourism, the contribution of social tourism to social integration, the creation of structures of stable tourism, the contribution to employment and economical growth, the contribution of social tourism to the development of the world. The criteria mentioned above contributes to the creation of the valuable roles in the society: social tourism is “the former of the society” , the one who encourages the economical growth, a participant of the regional devel opment and a partner of programs of global development. 3. It is ec onomically beneficial and socially desired to create an international European platform of social tourism. Its implementation would ensure the economical growth and employment, it would crate a possibility to create a model of European tourism. Social tourism can be a powerful means of promotion of information, people’s mutual understanding and solidarity of nations. It can help to create civil Europe not sacrificing or suffering, but spending free time, traveling or having a holiday with pleasure. Finally, at the moment social tourism is full-rate activity, which is developed in the majority of European countries and which has good managerial and organizati onal structures. So, social tourism can be developed in all countries and can render services in other countries, it means it is a moment when everything is ready for the qualitative and quantative lunge.
Authors and Affiliations
Remigijus Kinderis
Keywords
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