Brand redesign of a service company
Journal Title: Prohominum - Year 2023, Vol 5, Issue 3
Abstract
Service companies, because they are companies that offer an intangible product, are the organizations that most require a brand, since through this, the client can recognize them and select them among many other services that are available to the public. in general. It is also true that the brand encompasses a series of values such as benefits, quality, durability, among others, that accompany the service, values that identify the product and place it in the customers' preference. Therefore, the purpose of this research is to describe the brand redesign process of a service company. To prepare this article, an exploratory and documentary methodology was used, in which a series of resources posted on the Internet with themes related to the research were reviewed, then through the analysis and deduction method the aspects were taken. most relevant of the material consulted and new perceptions about it were presented. In conclusion, it follows that the design of a brand must go through a process that takes into account a series of details, also recognizing that when one of these details needs to be renewed for some reason or another, then the company must go to the redesign of the brand to be able to maintain its position in the market
Authors and Affiliations
Dustin Madison Herrera Calderón, Jonatan Portugal Gorozabel, Gianella Lisette Bermeo Quezada
Keywords
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- EP ID EP722195
- DOI https://doi.org/10.47606/ACVEN/PH0198
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