Chi-Square Automatic Interaction Detection Modeling of the effects of Social Media Networks on Students’ Academic Performance
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
Several researches have shown that social media usage influence students’ academic performance. This study focus on some social media flatform such as Facebook, Whatsapp, Skype, Twitter, 2go, Instagram, Badoo, to mention few that students frequently utilize in order to ascertain their influence on students’ academic performance in core subjects. The Chi-squared Automatic Interaction Detection (CHAID) decision tree technique was used to establish this relationship between explanatory and response variable; the technique is based upon adjusted significance testing and used for detection of interaction between the dependent variable (student academic performance) and the predictors. This study explores the adverse effects of such networks sites on students’ academic performance in secondary schools. The factors considered were; time spent reading, time spent on the social media site, guardian monitor of the internet, number of assignment given, purpose of internet and the kind of social media site frequently access by the students. These factors were used to ascertain academic performance of students in English language and Mathematics subjects. The results of the analysis showed that students that tends to frequent social media sites like Facebook, Whatsapp, and Instagram tends to performed on an average in the two subjects while those that frequent Skype, Twitter and 2go networks tends to perform better in the two subjects.
Authors and Affiliations
A. A. Onoja, O. L. Babasola, V. Ojiambo
Keywords
Related Articles
- EP ID EP412106
- DOI 10.9790/487X-2007024351.
- Views 38
- Downloads 0
Including the Excluded: The Scenario of Financial Inclusion in India
The term ‘Financial inclusion’ generally understood to mean the process of ensuring access to appropriate financial products and services needed by all sections of society including vulnerable groups such as weaker secti...
Soundness of Palestinian Banks- 10 Years Based Analysis
The purpose of this paper is to evaluate Palestinian banks soundness based on CAMEL approach for ten years (2008 to 2017) then ranked Palestinian banks overall performance accordingly. Furthermore, we compared the perfor...
Strategic and Entrepreneurship in Hospital Management Practice
This research aims at determining the performance of hospitals by the applied entrepreneurship and hospital management strategies. It was conducted at ten hospitals as Public Service Agency which two of them owned by pol...
Growth and Prospect of Islamic Finance in Bangladesh
Though Conventional Financial system is contributing swiftly to the Economic development but the Islamic Finance is not lacking behind of it now a days. The Islamic Finance Industry has emerged as one of the component of...
Talent Management and Innovation in Indigenous Hotels in Port Harcourt, Rivers State
This study sought to investigate the extent of relationship that exists between talent management and innovation in indigenous hotels in Port Harcourt. In order to achieve this, a cross—sectional survey was conducted on...