Chinese visitors at Australia wineries: Preferences, motivations, and barriers
Journal Title: Journal of Tourism, Heritage & Services Marketing - Year 2017, Vol 3, Issue 1
Abstract
China has become Australia’s most important source market and there are growing number of visitors participated in wine tourism. Using in-depth interviews, the study looked into Chinese tourists’ preferences, motivations and barriers to participate in wineries tours in Australia. The study enriched to literature on wine tourism. It offered practical implications for wineries and destinations to better understand and accommodate Chinese wine tourists’ needs and preferences.
Authors and Affiliations
Emily (Jintao) Ma, Bob Duan, Lavender (Mengya) Shu, Charles Arcodia
Keywords
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- EP ID EP278066
- DOI 10.5281/zenodo.401062
- Views 115
- Downloads 0
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