CHOOSING THE COMMUNICATION CHANNEL - A FACTOR FOR EFFECTIVE HEALTH COMMUNICATION
Journal Title: Българско списание за обществено здраве (Bulgarian Journal of Public Health) - Year 2015, Vol 0, Issue 3
Abstract
The article presented discusses the importance of selecting a communication channel for the performance of health communications. There have been indicated characteristics, advantages and disadvantages of interpersonal communication channels and the channels of mass media (television, radio, print media and the Internet) as a comparative analysis has been made. Many examples of international practice are presented for the use of different channels for public health purposes and their effectiveness in changing knowledge, attitudes and behavior. It is underlined the necessity of using a mix of communication channels /media mix/ for reaching target audiences and achieving the objectives of health communication campaigns.
Authors and Affiliations
Tatyana Karanesheva
Keywords
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