CHOSEN DETERMINANTS IN MARKETING COMMUNICATION IN REGIONAL TARGETED MARKETING
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2018, Vol 19, Issue 4
Abstract
The aim of the article is to point to selected determinants of marketing communication in the regional marketing. Recognising that the development of the region and local communities, the inhabitants of municipalities, is also a marketing problem. The hypothesis is the statement that the organization of the communication process, the content of the message, and fundamentally the competence of communication managers, must take into account the level of knowledge and experience of the recipients. Assuming, the aforementioned being either city inhabitants or rural citizens. Literature analysis was adopted as a research method<br/><br/>
Authors and Affiliations
Tomasz M. Jobczyk
Keywords
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- EP ID EP519437
- DOI 10.5604/01.3001.0013.1648
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