SUPPLY CHAIN MANAGEMENT AND THE COMPANY CUSTOMERS LOYALTY
Journal Title: Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie - Year 2014, Vol 15, Issue 1
Abstract
A customer is foundations of business and he/she is the key participant of the market. More and more often building customer loyalty becomes not only an element of a competitive advantage leading a company to a success, but a factor which decides on its existence on the market. There are a number of factors which influence company customers loyalty, inter alia, the supply chain management. The article presents the impact of the supply chain management on the company customers loyalty.
Authors and Affiliations
Marian Huczek
Keywords
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- EP ID EP66107
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