CINEMATIC DISCOURSE AS A POLYCODED AND MULTIMODAL PHENOMENON
Journal Title: Вісник НТУУ КПІ. Серія. Філологія. Педагогіка - Year 2017, Vol 0, Issue 9
Abstract
<p class="Textbody">This article is devoted to the study of polycoded and multimodal nature of the cinematic discourse as a semiotically heterogeneous phenomenon. The cinematic discourse is interpreted as a complex integrated socially and culturally conditioned mental-communicative phenomenon that is characterized by a combination of lingual and non-lingual codes in its structure and is polycoded and multimodal by its nature. The paper analyzes the main approaches to the interpretation of the cinematic discourse as a crealized / polycoded / multimodal formation, proves the assumption that the cinematic discourse cannot be considered crealized, as it consists of more than two code systems that are in complex interaction aimed at constructing the meaning. The cinematic discourse contains more than two heterogeneous systems: verbal (speech), non-verbal (gestures, facial expressions, etc.) and non-lingual represented by cinematic means (close-up, camera movement, lighting, noise, music etc.). It is the inseparable combination of three semiotic systems, each is an obligatory element that serves to construct the cinematic meaning. The cinematic discourse contains various heterogeneous systems that make one perceptual flow. The article discusses the notions of the code and the mode that are of important value to explain the polycoded and multimodal nature of the cinematic discourse. The polycoded nature of the cinematic discourse focuses on the combination of several code systems attracted by filmmakers to construct the meaning. The multimodal nature of the cinematic discourse emphasizes its dynamic character and focuses on the addressee considering his cognitive and social features. The combination of different semiotic systems conduces to the film meaning construction.</p>
Authors and Affiliations
T. Krysanova
Keywords
Related Articles
- EP ID EP524066
- DOI -
- Views 105
- Downloads 0
ENHANCING STUDENTS’ SOFT SKILLS THROUGH ENGLISH FOR SPECIFIC PURPOSES
<p>The role of soft skills for technical students in today's global labor market and high-tech industry has been analyzed. Samples of soft skills’ abilities have been exposed and their role in employment has been highlig...
ARGUMENTATIVE DISCOURSE OF TECHNICAL RESEARCH PAPERS IN THE CONTEXT OF RHETORICAL STRUCTURE THEORY
<p>The article deals with Rhetorical Structure Theory (RST). It is shown that the theory is a very helpful descriptive tool not only for microstructure but for macrostructure as well. The role of rhetorical relations in...
Поняттєво-ціннісний зміст концепту молодість (на матеріалі сучасного британсько-американського художнього дискурсу)
<p>Запропоноване дослідження фокусується на встановленні змістового й аксіологічного потенціалу концепту МОЛОДІСТЬ. Розглядається кваліфікація референтів, виражених номінативними лексемами на позначення <em>молодості</em...
TESTING AS A METHOD OF TEACHING ENGLISH GRAMMAR TO TECHNICAL STUDENTS
<p>Grammar teaching experiences a variety of influences, points of view and innovations. The author pays attention on advantages of testing usage while teaching English language for non-linguistic students, obtaining tec...
FORMATION OF COMMUNICATIVE CULTURE OF STUDENTS IN THE PROCESS OF EXTRACURRICULAR WORK IN HIGHER TECHNICAL EDUCATIONAL INSTITUTIONS
<p>The essence of the concept of “communicative culture” and its importance in the training of engineers in technical higher educational institutions in the process of extracurricular work are revealed in the article. Th...