Classification of Engineering Students for Traveling Preferences
Journal Title: Afyon Kocatepe Üniversitesi Uluslararası Mühendislik Teknolojileri ve Uygulamalı Bilimler Dergisi - Year 2019, Vol 2, Issue 2
Abstract
Higher education students in Istanbul was nearly one million in 2017-2018 academic year, which is more than some countries’ population. It is known that a portion of them are coming to Istanbul from all around Turkey. These student travel to their hometowns regularly, and their preferences are thought to be essential for traveling companies. This research offers an insight to these companies when they provide campaigns for marketing purposes to university students. The aim of this paper is to investigate intercity travelling preferences of engineering students in Marmara University. A survey with 9 sections and 26 questions is conducted on 260 engineering students. Apart from demographics, the students answered questions on their most frequently visited cities, preferred mode of transportation, companies they choose while traveling, ticket purchase preferences, and problems that they come across during intercity travel. Note that, only categorical variables are collected for this study and students’ attitude on choosing the traveling mode isn’t projected hereby. Former analysis conducted on survey data is descriptive statistical analysis, following are chi-square tests for independence of several cross variables. Latter analysis consists of Hierarchical Dendogram, Agglomeration Schedule and K-means algorithm. Ward’s linkage is used for Agglomeration Schedule. Elbow point is indicated at 222nd point, using this value the number of clusters for K-means algorithm is selected 6. Finally, the engineering students are classified into 6 clusters and their cluster characteristic
Authors and Affiliations
Ali Can Tekintaş, Hasan Can Tumantozlu, Kubilay Esin, Mahmut Ugur Turkkan, Ayşe Ayçim Selam
Keywords
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