CLIMATE CHANGE IMPACTS REPRESENTATION IN KENYA’S NEWS MEDIA.
Journal Title: European Journal of Business and Social Sciences - Year 2014, Vol 3, Issue 8
Abstract
Today the questions of adaptation and mitigation to climate change risks are arching their way out to community platforms in an interpretive flow through various communication modes that shape public opinion and mediate scientific commentaries. At the forefront of this process, are news media which facilitate critical public engagement in alternative discourse concerning climate change controversies. However, the question of whether or not the media can lead to informed citizenry that can help communities and governments to enact sustainability measures for society is an elusive one. Some quarters have put reservations on the ecological integrity of media concerning climate change highlights as it plays to the tune of dominant systems of environmental representation, which is biased on framing alarming reports of ecological collapse. Using content analysis of selected media this paper examines climate change reporting and representations in Kenya. Further interviews were done with scientists to examine their perception about climate science reporting in Kenya’s mainstream media. It was found that climate change continues to receive low coverage locally, however from time to time when new research findings are published the media are quick to flash out alarmist news. This brings the question of true representation of science in mainstream media; is it a triumph of business over journalistic norms as media are quick to sell and remain relevant? The findings also posit a proactive role yet to be embraced by the media in addressing environmental failures as well as its healing possibilities in bid to tackle the prevailing climate change crisis observed both globally and locally.
Authors and Affiliations
Lucy Atieno. | Faculty of commerce, Kisii University 1lucyobare@yahoo.com 2Joseph.muiruri06@gmail.com, Joseph M. Njoroge| Faculty of commerce, Kisii University 1lucyobare@yahoo.com 2Joseph.muiruri06@gmail.com
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- EP ID EP10498
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