COGNITIVE METAPHOR AS AN EXPLICATION OF AUTHOR'S MODALITY
Journal Title: International scientific journal Science and Innovation - Year 2024, Vol 3, Issue 5
Abstract
This article explores the profound connection between cognitive metaphors and the modality of authors and their use in the public press. Cognitive metaphors, which bridge abstract concepts with concrete, relatable imagery, are fundamental tools for authors to express their unique modality in literature and journalism. We examine the role of cognitive metaphors in shaping author modality and enhancing reader engagement. In the public press, cognitive metaphors simplify complex information, influence public opinion, and ensure the news is both accessible and compelling. We also discuss the challenges and considerations associated with the use of cognitive metaphors in media and highlight their evolving role in the digital era.
Authors and Affiliations
Khakimjonova N.
Keywords
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