Competitiveness in Tourism Sector
Journal Title: Journal of Tourism and Services - Year 2015, Vol 6, Issue 10
Abstract
The aim of this paper is to introduce the concept and definition of competitiveness in general and in connection to the tourism sector as well. Also the paper presents the first part of the results of the project „Tourism competitiveness of the Czech Republic regions and the possibility of the marketing measures performance evaluation using the BSC method“. This part is focused on theoretical background of competitiveness and introduction the main approaches to tourism competitiveness. Integral part of this paper is also simple outline of tourism competitiveness factors which later on will be evaluated in the region Czech Paradise. The project is funded by the University of Business in Prague.
Authors and Affiliations
Iveta Hamarneh
Keywords
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