CONCEPTUAL BASES OF PARTNER RELATIONSHIP MARKETING IN THE MARKET OF HIGHER EDUCATION
Journal Title: Бізнес-навігатор - Year 2018, Vol 3, Issue 46
Abstract
The various term and time approaches to the definition of the marketing of partner mutual relations are considered in the article. The features of interaction and cooperation of the main participants as partners of the higher education market of on offered levels of marketing partnership are shown. The system and mechanism of marketing of partner relationships in the market of higher education are conceptually presented. The definition of the term “marketing of university partnerships” is given.
Authors and Affiliations
O. I. Voron’ko
Keywords
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- EP ID EP659739
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