CONDITIONS OF INTERNET SALE AND CONSUMER´S PROTECTION
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
In today´s technically-oriented age sellers are obliged to adapt to current trends and fashions, not only in the field of production, but also in trading and selling goods or services. It is necessary for businesses to create a certain added value for a customer. Modern customers are not merely satisfied with the goods being sold to them, but they appreciate special customer care or an added value. Customers´ satisfaction has become a key to keeping them loyal. If customers are satisfied with purchase, staff approach, problem solving or communication, it is more probable they will return to a shop later or recommend it to their friends. All is applicable to both brick and mortar shops and online shops. Nowadays there are a lot of online shops where a customer is able to choose the goods comfortably from home. Such an approach generates an added value for a customer with development of the Internet in general.
Authors and Affiliations
Renáta Miklenčičová
Keywords
Related Articles
- EP ID EP169679
- DOI -
- Views 103
- Downloads 0
ATTITUDES OF ENTREPRENEURS TO THE FINANCIAL ADMINISTRATION IN SLOVAKIA
The financial administration of the Slovak Republic has undergone several changes over the last period. The changes were based on objectives of the reform and should lead to a more effective functioning of the financial...
THE BRAND BUILDING THROUGH VIRAL MARKETING ON SOCIAL NETWORKS AND ITS PERCEPTION BY DIFFERENT CONSUMERS’ GENERATIONS
A brand represents some added value to the product, facilitates customer decision-making, reduces purchase-related risks, and express the producer’s promise that the product will satisfy the customer’s needs and fulfill...
CELEBRITY BRANDS: MONO-BRANDING AND CELEBRITY ENTERPRENEURSHIP
Celebrity endorsement can be used in various branding and marketing communication strategies. Besides standard engaging of celebrities as brand representatives of ambassadors, there are also possibilities leading to more...
FROM „NOTHING TO SOLVE“ TO „FOFOLA“. INTEGRATED DIGITAL CAMPAIGN
In the submitted paper we pay attention to the most successful Slovak integrated digital campaign of the year 2015. Gradually, we describe the background of the brand to which the company Kofola and a multichannel agency...
BRANDING OF NON-PROFIT ORGANIZATIONS EXEMPLIFIED BY LIBRARIES
This paper presents the importance of branding in the non-profit sector represented by libraries. Its recommendations for libraries are presented in the form of a comparison with the branding of libraries in other countr...