THE INTRA-ORGANIZATIONAL MARKETING IS THE BASIS FOR COMPETITIVENESS OF EDUCATIONAL INSTITUTIONS
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
The purpose of this article is to define methods to determine the strategy of marketing research of the labor market for graduates. The article discusses the internal marketing of the University, factors of internal marketing, the relationship of educational services market and labour market, provides a model of differential factors of marketing environment the transformation of the educational services market and labor market. The article discusses two types of models related to the preparation of young specialists and their employment in the labour market, as well as guidelines for their implementation. Having examined the conditions of execution by education authorities of their duties in accordance with the objectives of the strategic marketing. We used the methods of mathematical analysis and expertise.
Authors and Affiliations
Irina Ershova, Valeria Buvina, Elena Okunkova
Keywords
Related Articles
- EP ID EP316835
- DOI -
- Views 84
- Downloads 0
INTENSITY AND THE WAY OF USING ON-LINE DIGITAL MEDIA WITHIN THE CONTEXT OF OFF-LINE REALITY OF THE YOUNG
The paper is concerned on the characteristics of the young from Generation Z and on their behaviour in terms of offline and online reality of their lives, particularly within the field of interpersonal relations, leisure...
DATA JOURNALISM AS A TOOL TO INCREASE MEDIA LITERACY AMONG MEDIA PROFESSIONALS
Data journalism is an extremely current trend providing a whole new dimension to the journalistic profession and at the same time represents a major challenge for the development of future media professionals. This pheno...
INCREASING BRAND EQUITY THROUGH INNOVATIVE MARKETING COMMUNICATION TOOLS IN SEGMENT OF THE GENERATION Y
A generational approach to consumer segmentation has become something like mantra in modern marketing. There are several traditionally defined generations, however we can also observe the constant emergence of new genera...
FIRST STEP OF MARKETING AUDIT: RISK ANALYSIS
Digital society, economic growth and scientific and technological processes result in the emergence of new marketing process risks. These risks need to be continually identified, analysed and researched to eliminate them...
INFLUENCE OF CONTENT MARKETING ON DIGITAL CONSUMER
Content marketing also known as inbound marketing is one of the main features of online marketing and is strongly influenced by the concentration of the digital environment and available digital tools not only marketing,...