INFLUENCE OF CONTENT MARKETING ON DIGITAL CONSUMER
Journal Title: Marketing Identity - Year 2015, Vol 3, Issue 1
Abstract
Content marketing also known as inbound marketing is one of the main features of online marketing and is strongly influenced by the concentration of the digital environment and available digital tools not only marketing, but most of the communication mix. This contribution article will examine the concepts, the use of digital customers in terms of value, sales in shopping stages and benefits as well as comparison of content marketing with traditional forms of advertising. In conclusion, we point out the implementation in practice referring to the results of the past studies.
Authors and Affiliations
Diana Karaffová, Alena Kusá
Keywords
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