CONSTATIVES SPEECH ACTS IN ENGLISH-SPEAKING SOCIAL ADVERTISING
Journal Title: Мова - Year 2015, Vol 0, Issue 24
Abstract
The purpose of this work is detailed study of the usage of constatives in the discourse of public service announcement. The usage of speech acts in the discourse of public service announcement in the USA is determined by its pragmatic objectives, which consist in informing public about socially significant problems of American society, encouraging its representatives to fight and prevent them. A characteristic feature of speech act organization of the specified type of discourse is the usage of direct speech acts as constatives, directives, menasives, questives. Constative speech acts, widely used in the discourse of social advertising in the United States, are powerful tools for creating the phenomenon of «mass awareness», awareness of socially significant problems of American society, their severity and prevalence. The finding of the study can complement the theory of speech acts and general provisions of pragmalinguistics.
Authors and Affiliations
Еlena V. DIACHUK
Keywords
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