Constructing a business cycle model for seasonal products
Journal Title: International Journal of Contemporary Management - Year 2012, Vol 11, Issue 1
Abstract
The short life-cycle products require an original method to be produced and sold. It was developed following theoretical studies complemented by long-term empirical research on manufacturing companies. In the first stage, the graphic method was applied to construct a business cycle model for seasonal products that served to design an original production management method. The model consists of four subprocesses: product creation, production setup up, manufacturing and sale. As shown by the empirical research, the subprocesses are cyclical and shifted against each other by constant time intervals. For each of the subprocesses the optimal start and end times were found. According to the model, the duration of each subprocess is determined (for instance by changing seasons in the case of clothes and footwear), a crucial factor in managing the production of the examined group of products. It has been also found that when the date for completing the manufacturing of seasonal products and starting their sale is behind schedule, the sale subprocess must be shorter, or even given up in the worst-case scenario. This finding underlies the research results. The constructed model may be significant for business practice.
Authors and Affiliations
Ewa Grandys
The Reevaluation of Communication in Customer Approach – Towards Marketing 4.0
[b]Background.[/b] Nowadays cooperation, interaction and dialogue with the target group seem to be more important than simple customer orientation. Such amendments reflect marketing management and require the reevaluatio...
The tourist brand as an instrument of destination management in case of a crisis
The paper describes issues of brand management from marketing point of view and tourism product. Tourism product refers to both destination product and products of tourism enterprises. On the basis of theoretical conside...
Innowacyjność jako element strategii kształtowania pozycji konkurencyjnej małych i średnich przedsiębiorstw na obszarach wiejskich
W opracowaniu zostały przedstawione czynniki wpływające na kształtowanie strategii konkurencyjnych przedsiębiorstw sektora MŚP ze szczególnym uwzględnieniem innowacyjności, warunki ich wdrożenia oraz szanse i zagrożenia...
The phenomenology of managerial negotiations
The question “What are negotiations?” is crucial for sciences on negotiations because the object of investigations determines their methods. This paper proposes an answer to this question in a way that combines different...
Koncepcja klasyfikacji czynników motywacji turystycznej
W artykule przedstawiono dyskusję wokół podstawowych pojęć z zakresu motywacji turystycznej i teorii czynników motywujących do podróżowania. Zaprezentowano nowe ich ujęcie w postaci koncepcji trychotomii czynników motywa...