Construindo uma postura inovadora em cooperativas
Journal Title: Revista Competência - Year 2018, Vol 11, Issue 2
Abstract
Cooperatives live a peculiar moment, due to the need to adapt, innovate and survive the new economic-social scenario. However, the management of cooperatives has a complicating factor: the tendency to seek concepts, techniques and models of mercantile companies to solve the challenges of the cooperative. However, cooperatives are not mercantile companies. Among the needs that involve the survival and competitiveness of cooperatives is the way they structure innovation management. Thus, the result of the present research is a model of innovation built under the prism of cooperativism.
Authors and Affiliations
Alexandre de Souza Garcia Aziz Eduardo Calzolaio Deivid Ilecki Forgiarini Heitor José Cademartori Mendina José Antônio Valle Antunes Júnior
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