CONSUMER BEHAVIOR AND INTERNET
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
Investigation of consumer behavior and decision-making process is the essential part of strategic planning in a company. Understanding of current and potential consumer behavior is the basis for long-term success of companies. Knowing current consumers’ trends is nowadays far more important. The most significant changes occur in established stereotypes, which create new groups of consumers and the new ways of their behavior. The faster the market is changing, the more appropriate is for companies to adequately react on these changes and new trends. For the reasons mentioned above, the contribution is focused on investigation on consumer behavior effect made by modern information and communication technologies and Internet. The secondary research is complemented by selected results of own questionnaire survey, which focus on internet shopping and the various factors that affect it. It also includes findings about significant sources of product information and the use of online shopping applications.
Authors and Affiliations
Zdenka Musová, Martina Minárová, Eva Poliačiková
Keywords
Related Articles
- EP ID EP318542
- DOI -
- Views 89
- Downloads 0
BRAND BUILDING OF A UNIVERSITY THROUGH UNIVERSITY CULTURE
Customers behavior patterns of companies of any type and activities that are easily legible for a company are increasingly linked to a greater transparency of the actual behavior of companies from the perspective of cust...
DIGITAL BRANDING OF REGIONAL WINE COMPANIES IN SLOVAKIA, CZECH REPUBLIC AND GERMANY
Regional branding plays a significant role in wine industry. The purpose of this study was to analyze how regional wine companies in three European Union countries proceed when building a brand in a digital world. A samp...
SOCIAL MEDIA CREDIBILITY ACROSS AGE GROUPS IN SLOVAKIA
Social media can be a great source of information, but the need to verify the credibility of such information is bigger than with traditional media. There has been plenty of research about the adoption and use of social...
ELECTRONIC COMMERCE AND CHANGES IN CONSUMER BEHAVIOR
Nowadays, due to digitization, there is no longer any need for brick-and-mortar stores or retailers who introduce goods to the customer, as customer is able to buy millions of different goods from different parts of the...
THE PERCEPTION OF THE NEUROMARKETING BY THE SLOVAK CUSTOMERS AND ITS INFLUENCE ON THEIR PURCHASING BEHAVIOUR
The findings of recent years indicate that a significant proportion of customer´s purchase decisions is made on the basis of emotions evoked by a particular communication means. This gives scope for the use of the new to...