CONSUMER BEHAVIOR AND INTERNET
Journal Title: Marketing Identity - Year 2017, Vol 5, Issue 1
Abstract
Investigation of consumer behavior and decision-making process is the essential part of strategic planning in a company. Understanding of current and potential consumer behavior is the basis for long-term success of companies. Knowing current consumers’ trends is nowadays far more important. The most significant changes occur in established stereotypes, which create new groups of consumers and the new ways of their behavior. The faster the market is changing, the more appropriate is for companies to adequately react on these changes and new trends. For the reasons mentioned above, the contribution is focused on investigation on consumer behavior effect made by modern information and communication technologies and Internet. The secondary research is complemented by selected results of own questionnaire survey, which focus on internet shopping and the various factors that affect it. It also includes findings about significant sources of product information and the use of online shopping applications.
Authors and Affiliations
Zdenka Musová, Martina Minárová, Eva Poliačiková
Keywords
Related Articles
- EP ID EP318542
- DOI -
- Views 88
- Downloads 0
FACTORS INFLUENCING THE SALES OF FOOD FOR SPECIAL NUTRITION THE USE OF DIGITAL FORMS OF SALES
Aim: The aim of this study was to compare availability of food for consumers suffering from celiac disease with factors that most influence the purchases of these foods. Background: The number of people who have trouble...
USER PREFERENCES IN THE FIELD OF ONLINE AD-BLOCKING
The objective of the article is to describe the current state of the user preference issue when using ad-blocking tools in the online Internet environment. The article focuses on current global trends in the routing asse...
PRACTICAL PERSPECTIVES ON BRAND COMMUNICATION ON SOCIAL MEDIA
This article investigates the role of social media managers in the establishment of communication between brands and their fans on social media. The most popular social network Facebook has been chosen as the platform st...
PERSPECTIVES OF THE ONLINE MEDIA MARKET DEVELOPMENT IN SLOVAKIA
Online media are currently the source which many publishers or televisions are trying to reach. The future of media is on the rise, which also determines a certain shift of society - media are not consumed by masses but...
MARKETING COMMUNICATION SUPPORTAND MEDIA PRESENTATION OF ECOINNOVATIONS IN THE SLOVAK BUSINESS ENVIRONMENT
At present lots of companies are following eco-innovation trends, which seem to remedy the unfavourable situation in all fields of business. However, they have to be supported by proper marketing communication in order t...